Apple’s 2014 ad won an Emmy Award.


Apple’s 2014 ad won an Emmy Award

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.”


Apple’s Misunderstood ad features the iPhone, Apple TV, and AirPlay to show how a movie can be filmed, edited, and presented via an iPhone. The Apple ad was nominated alongsideadvertisements from General Electric, Nike, and Budweiser. Apple’s winning advertisement was produced by longtime advertising and marketing partner Media Arts Lab of TBWA in Los Angeles, California. Over the past few months, Apple has been reducing its reliance on Media Arts Lab and has bolstered its in-house marketing efforts.

Apple’s advertisements and marketing strategies have been criticized over the past year with low ratings and comparisons to Samsung’s viral advertising, but this win shows that Apple’s approach to focusing on a product’s capabilities, along with touching background music, can still make a positive impact on critics. Apple has been expanding its advertising efforts in recent months byseeking new viral and social media marketing experts and hiring former Nike and Burberry social media chief Musa Tariq.